Eyeshadow Primer

Who are you? What is this?

Roedayo's was a concept inspired by our love of high end products and beauty (aren’t we all a little boujee?) with an affordable price tag (aren’t we all a little broke?) and the two little people who inspire us and whom we love the most. Damon and Monroe.

Roedayo's was born in June of 2020 when we were a few months into our new stay at home lifestyle, with a lot of time on our hands, during the panorama. We were suddenly able to take a chance on the buisness we had been dreaming up for years but never had the oppurtunity to go for. We started slow and small and spent most of April and May preparing for the birth of Roedayos in June and everything since then has been an absolute dream come true.

“We” are Melissa and Emma, a mother daughter team, ( ya we are a bit codependent so we figured why not use that for success?!) who have worked together closely to create something for you that comes from our own individual dreams and our shared aspirations. Emma is the beauty (she’s the hip, young, adventurous one) Melissa is the brains (she’s the older, experienced, cautious one)

What we were really aiming for was to help make you feel like the beautiful human that you are and spread as much pink in the world as we could.

We are an inclusive brand, that focus' on bringing you trendy beauty and beautique type items to brighten up your days. We have a full online shop as well as our first brick and mortor location in the fairview mall in St Catharines ON Canada.

With your love and support we have build a beauty brand with unique personalized items and have begun to introduce you to other small buisness' along the way. Throughout this adventure we have found an abolute steller tribe in our customers and built friendships that extend beyond our brand.

We want to reach you through self care, humour and important causes affecting our lives today, we want you to live, laugh and feel good, and we want you to take care of each other too, and stand up for those who need us to

We thank you for helping our dreams come true loves! Without you we are nothing. xoxo